Unless your advertising is based on a BIG IDEA it will pass like a ship in the night.
—David Oglivy
Come down here and make a dent in the universe
—Steve Jobs
New Paper Alert
While some people are modest enough not to shamelessly promote their work; I am not one of those people. My colleague Maureen Cropper and I recently prepared this paper for the Chesapeake Bay Foundation and was subsequently turned into an RFF discussion paper. The link for the study is here.
I would like to thank Maureen again for giving me the opportunity to work on this project.
-W
